I got into app building in college, thinking I’d become a millionaire overnight - but reality had other plans. My first app, Map Me, struggled with user retention, and Squeel, a sports trash-talking app, had an explosive launch (Top 500 Grossing on the App Store for a week) before fizzling out due to user churn. These early experiences taught me a lot about product-market fit, retention, and iteration.

After graduating, I co-founded JustGrabIt, a rental marketplace, but Covid forced us to pivot. I then joined Seek Discomfort to lead UX & Product Strategy, where I built KnockoffNinja, a tool that saved the company $250K in trademark protection. I also played a key role in scaling their e-commerce platform to 1M+ site visits and $6M+ in annual revenue.

Later, I helped Canopy (a Ford & ADT venture) refine their mobile app, designing over 100+ screens to improve usability and retention.

Today, I design, build, and launch digital products - balancing strategy, design, and execution. Whether it’s leading an MVP from concept to launch or optimizing an e-commerce experience for conversions, I thrive in turning ideas into scalable solutions.