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#Shopify

#web

#Figma

Seek Discomfort

Seek Discomfort

Seek Discomfort

Seek Discomfort

Seek Discomfort

Seek Discomfort

Increasing conversion by redesigning an influencer-based e-commerce website.

Increasing conversion by redesigning an influencer-based e-commerce website.

Increasing conversion by redesigning an influencer-based e-commerce website.

Increasing conversion by redesigning an influencer-based e-commerce website.

Increasing conversion by redesigning an influencer-based e-commerce website.

Increasing conversion by redesigning an influencer-based e-commerce website.

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Live Preview

UI Designer

Role

UI Designer

Role

Background

Background

Seek Discomfort, launched by the Yes Theory founders in May 2018, had a basic, uncustomized Shopify theme that lacked personalization and community-focused features. For a brand centered around its community, this was a significant problem.

I joined the crew in March 2020 to revamp their website in Figma and manage the Shopify development. By diving into conversion tactics, studying successful e-commerce sites like Madhappy, Cuts, and Elwood, and adding cool engagement features, I turned the site into an e-commerce powerhouse.

Seek Discomfort, launched by the Yes Theory founders in May 2018, had a basic, uncustomized Shopify theme that lacked personalization and community-focused features. For a brand centered around its community, this was a significant problem.

I joined the crew in March 2020 to revamp their website in Figma and manage the Shopify development. By diving into conversion tactics, studying successful e-commerce sites like Madhappy, Cuts, and Elwood, and adding cool engagement features, I turned the site into an e-commerce powerhouse.

Tools

Tools

Figma

Shopify

My time with Jonnie at Seek Discomfort was great. He is a creative, hard working, and passionate individual. He has an ability to create unique designs that honor the brand and not only look beautiful but also deliver a delightful UX for a specific target audience.

Bryan Spunt

Former CEO at Seek Discomfort

My time with Jonnie at Seek Discomfort was great. He is a creative, hard working, and passionate individual. He has an ability to create unique designs that honor the brand and not only look beautiful but also deliver a delightful UX for a specific target audience.

Bryan Spunt

Former CEO at Seek Discomfort

My time with Jonnie at Seek Discomfort was great. He is a creative, hard working, and passionate individual. He has an ability to create unique designs that honor the brand and not only look beautiful but also deliver a delightful UX for a specific target audience.

Bryan Spunt

Former CEO at Seek Discomfort

My time with Jonnie at Seek Discomfort was great. He is a creative, hard working, and passionate individual. He has an ability to create unique designs that honor the brand and not only look beautiful but also deliver a delightful UX for a specific target audience.

Bryan Spunt

Former CEO at Seek Discomfort

Homepage

I started by redesigning the homepage, incorporating an eye-catching hero section, a mission section to introduce the company's purpose, featured products, and product categories. The goal was to create a more engaging, personalized, and modern UI that better reflected Seek Discomfort's community-driven ethos.

Product Page

After revamping the homepage, I moved on to the next big project: the product page. The goal was to create a modern, visually appealing page that showcased each product like a museum piece.

I placed a large product image on the right side with a clickable scroll-through of images to give customers a detailed view. On the left, I highlighted all the essential information and added an expandable dropdown for more details. This design focused on making the product the star of the show while providing a clean, user-friendly experience.

Mega-Nav

Next, we focused on perfecting the details, especially the navigation. We transformed the old navigation into a mega-nav, featuring pages on the left and images with descriptions on the right.

Slide-Out Cart

Customers were looking for a more personalized checkout that offered suggestions to them based on the items in their cart.

To solve this, I designed a fresh and conversion-friendly cart. I added an upsell section that would suggest new products to customers in place of the checkout button, and I moved the checkout button to the top of the cart near the total items in their cart to add more context.

Final Concept

Final Thoughts

I'm really proud of how the website turned out. It didn’t just look great to me; our users loved it too, and the results showed it. In the first 12 months after launch, we saw over 1 million new website visits and doubled our purchase conversion rate.

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